Strategic user experience leader with deep expertise in using analytics and user research to achieve measurable results. Empathetic connector who makes a difference through collaborative relationships, expert communication and storytelling, and impactful team leadership.
Senior Director, Audience Insights
Led NPR to be more audience centered and data informed through analytics and research, with actionable insights driving decision making on content, product, revenue, and more. Managed the user experience of digital products used by NPR stations nationwide. Led the strategy, development, and launch of an analytics service for stations.
Author, Speaker, Consultant
• Author of The User Is Always Right: A Practical Guide to Creating and Using Personas.
• Consulted with the Library of Congress, providing feedback on multi-year digital strategy.
• Member of the leadership team of the Somerville Transportation Equity Partnership, focused on local transportation advocacy.
• Engaging speaker at over 100 conferences and events focused on user experience, consumer research and insights, analytics, and public media.
ISOBAR (formerly Molecular)
VP Experience Strategy
Directed the strategy, design, and execution of successful digital experiences for top global brands including Nokia, Fidelity, and Talbots. Led the Emerging Interactions practice focused on social media, rich interfaces, and emerging digital trends.
Manager, User Experience
Led the global User Experience Group, consisting of information architects and usability researchers focused on optimizing all the Terra Lycos sites, including Lycos Search, Mail, HotBot, Wired News, and Matchmaker.
Directed the user experience strategy and execution for multiple clients, including 3M, Estée Lauder, Chanel, and DMNews.com.