STEVE MULDER
I’m a strategic leader with deep expertise in unlocking insights from user research and data to achieve measurable results. I ignite research and analytics teams to discover actionable insights that answer strategic questions and guide decision making across an organization.
What I love: Making a difference through deep collaboration, expert storytelling, and impactful team leadership. Being an empathetic connector at the intersection of a Venn diagram of qualitative and quantitative research, data, and measuring impact.
BLUE SQUARE ALLIANCE AGAINST HATE
2024-
Senior Director, Command Center
Led the research and data engine powering Robert Kraft’s nonprofit. Conducted quantitative and qualitative research, uncovered insights from social listening, and measured the impact of our mass media campaign.
NPR
2011-2023
Senior Director, Audience Insights
Led NPR to be more audience centered and data informed through analytics and quantitative and qualitative research, with actionable insights driving decision making on content, product, revenue, and more. Managed the user experience of digital products used by NPR stations nationwide. Led the strategy, development, and launch of an analytics service for stations.
AUTHOR, SPEAKER, CONSULTANT
2000-present
• Author of The User Is Always Right: A Practical Guide to Creating and Using Personas.
• Consulted with the Library of Congress on multi-year digital strategy.
• Member of the leadership team of the Somerville Transportation Equity Partnership, focused on local transportation advocacy.
• Engaging speaker at over 100 conferences and events focused on consumer research and insights, analytics, user experience, and media.
ISOBAR (formerly Molecular)
2003-2011
VP Experience Strategy
Directed the strategy, design, and execution of successful digital experiences for top global brands including Nokia, Fidelity, and Talbots. Led the Emerging Interactions practice focused on social media, rich interfaces, and emerging digital trends.
TERRA LYCOS
2001-2003
Manager, User Experience
Led the global User Experience Group, consisting of information architects and usability researchers focused on optimizing all the Terra Lycos sites, including Lycos Search, Mail, HotBot, Wired News, and Matchmaker.
RAZORFISH
1998-2001
Experience Lead
Directed the user experience strategy and execution for multiple clients, including 3M, Estée Lauder, Chanel, and DMNews.com.